6 Pitfalls to Avoid in Social Media Marketing

October 7, 2011

by Justine Parsons


A quick checklist to keep you on the right track.

  1. Don’t dive into social media unless you’re ready. You need objectives, goals and ways to measure success and accountability.
  2. Don’t be a big brag. Know the difference between becoming a thought leader and endless self promotion.
  3. Don’t be afraid to try social media because it doesn’t rely on the traditional metrics you’re used to.
  4. ROI will be challenging with social media, but there are ways to measure impact if you have a baseline to start with.
  5. Don’t use social media sites as advertising opportunities. Keep your brand human on social media sites and save your ad-speak for advertising.
  6. Don’t assume every social media site is good for your business. Research which social media sites your customers frequent and how they prefer to consume content.

Your comments: What other pitfalls should you avoid?

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