A Beginner’s Guide to LinkedIn Pulse
March 16, 2014
You’ve probably seen the Pulse updates at the top of your LinkedIn home page. Chances are you’ve even clicked on Pulse to open it only to find a whole screen of updates you have no interest in. Goodbye Pulse. I originally had the same problem as did many of my clients but further research has resulted in a customised Pulse stream I now wouldn’t be without. And so, the beginner’s guide to LinkedIn Pulse!
- Easily browse thousands of trusted sources, from major publications and LinkedIn Influencers to blogs and beyond
- Discover insightful content from Pulse’s comprehensive catalog of thousands of sources. New and noteworthy publishers and Influencers each week.
- Customize feeds based on your interests to get fresh, personalized content delivered daily. You can also directly import your Reader RSS feeds
- Share with your favorite networks such as LinkedIn, Twitter, Facebook, YouTube, Flickr, and Tumblr
- Sync your sources. When you login with LinkedIn you ensure that what you follow and save is available on all your devices. Saved stories can also be sent to Pocket, Evernote, Instapaper, or Readability
- No Internet? No problem. Pulse effortlessly loads the stories you read so they’re ready whenever and wherever you are
[Source: Pulse App Store]
LinkedIn Pulse on your mobile devices:
Pulse integrates your current LinkedIn groups, interests, and sharing habits to help you identify appropriate news and information providers to enhance and expand your career.
You sign in with your LinkedIn credentials, and you move straight to an interface to determine curated news groups to follow. At the top of the list of selections, you will find influencer to follow LinkedIn influencers. You tap the plus icon in the upper right corner of each logo to add to your feed.
I customised Pulse on my desktop initially. To customise your own Pulse stream:
- Click on the Pulse icon at the top of your news feed.
- Click on the “All Influencers” tab at the top of your page.
- Select the influencers you would like to follow.
- Move to the “All Channels” tab and select channels that encompass your industry.
- Do the same for “All Publishers”.
Using LinkedIn Pulse:
Sharing Pulse updates is where the mobile application comes into it’s own. I use Hootsuite to schedule content I share on LinkedIn in order not to blast news feeds [#mypethate]. Using those 5 minute breaks in your day to quickly check Pulse updates on your phone or tablet mean you can consistently keep updated and share without blasting.
This news reader interface for discovering and sharing resources to elevate you professionally is easier and more efficient, yet it is still linked in nicely to your LinkedIn profile.
Your turn: Do you use Pulse? What do you think, an improvement on LinkedIn Today or a step backwards?