Category Archives: Desktop Publishing
10 Tips For A More Professional PowerPoint Presentation
I am often asked to tidy up, brand or improve PowerPoint presentations and while there are alternatives like Prezi which add another dimension to a standard presentation, many companies prefer PowerPoint for ease of use, familiarity and the integration with Microsoft Word and Excel. PowerPoint Presentations [your tips start here]: Create a template which contains a slide more…
Marketing Strategy: What is a Brand
What is a brand? A brand is more than just your company’s image. It is how customers relate to you and how they recognise you, it is the emotional and psychological connection you have with your customers. To succeed in branding you must understand the needs and wants of your customers and prospects. You do more…
Case Study: Cost Savings with Client’s Product Catalog
A client approached me a few months ago regarding my availability to take on his product catalog production, listing his complete range of automotive products for his distributors. I accepted the assignment and after many hours with my desktop publishing hat on, squinting while Photoshopping backgrounds out of hundreds of images from his image library, more…
15 Tips To Get The Most Out Of Google Documents
Believe it or not, Microsoft Office is over two decades old now. And in that time, it has grown to become the number one commercial office suite across the world, with applications such as Word, Excel and PowerPoint the default tools of choice for enterprises and consumers alike. Of course, there are a number of more…
The Function of a Newsletter
As a Virtual Assistant I use my monthly newsletter to keep in contact with existing customers, while sign up forms on my site and Facebook page encourages prospective customers to learn more about me while also receiving free information on how to improve their business administration and management. I send my newsletter electronically using www.mailchimp.com more…
Saving Your Document Image or Picture as a .gif, .jpg, .png or .bmp File
Let’s say that you have received a document from a friend, co-worker or customer with an image as part of the document that you would like to use again. You may have a PowerPoint slide which you want to save in a picture format in order to add it to your Facebook page. The following more…
Designing a Great Newsletter
A professional, well designed newsletter with content the captures your audience is a powerful marketing tool. Whether you are using an online program or a desktop publisher such as MS Word, Publisher or InDesign; the concept remains the same. Points to be aware of when laying out your newsletter: Who are your readers and what more…
Do you use Virtual Business Cards?
If you’re anything like me you have a pile of business cards in a drawer at the office. I never use them and rarely enter them into my computer or phone. Chances are, if I need a service I will either Google it or, for an existing contact, look in my contacts folder or my more…
