Category Archives: Marketing
What Do You Promise That No-one Else In Your Industry Can Promise?
I promise to deliver a ‘one stop shop’ experience … but finding my USP wasn’t easy! We all know that to be competitive in today’s market we need to identify our Unique Selling Point (USP) but in many industries where competition is fierce it can be difficult to identify where you stand out from your more…
How To Populate Your Facebook Timeline Without Posting To News Feeds
The new Facebook Timeline provides a unique opportunity to create a growth chart or map of your company’s wins, major events, promotions and much more but the last thing you want to do is annoy followers with pages of updates to their news feeds. Thanks to a recent project where I updated a client’s timeline more…
10 Tips For A More Professional PowerPoint Presentation
I am often asked to tidy up, brand or improve PowerPoint presentations and while there are alternatives like Prezi which add another dimension to a standard presentation, many companies prefer PowerPoint for ease of use, familiarity and the integration with Microsoft Word and Excel. PowerPoint Presentations [your tips start here]: Create a template which contains a slide more…
Beginners Guide To Social Media For Small Business
Social media. Love it or hate it, it is here to stay and for small business social media can be both a blessing and a curse. Let’s look at some of the positives and negatives of incorporating a social media strategy into your marketing plan. Social media – the positives A cost effective way to more…
Newsletter versus Blog: Which Option is Best For My Business?
I was recently asked the question by a client, “Should I start a blog or a newsletter, I know of some businesses who just do one or the other – do I need to do both?” My immediate reaction was yes! If at all possible, publishing both a blog and a newsletter will give you more…
Anatomy of a Blog Post: Writing Blogs Using Templates
Using a template to write your blog post will increase ROI, reduce writing time and ensure consistency of formatting and content. Free blog post template Before You Start Writing, Decide Which Keywords You Will Optimise Before putting fingers to the keyboard, think about what you will write about and which keywords you will optimise.
Marketing Strategy: What is a Brand
What is a brand? A brand is more than just your company’s image. It is how customers relate to you and how they recognise you, it is the emotional and psychological connection you have with your customers. To succeed in branding you must understand the needs and wants of your customers and prospects. You do more…
Customer Satisfaction Survey of a Virtual Assistant
The administration of your online surveys, from drafting questions to selecting recipients through to analysing results is critical. Whether you are surveying your customers, your staff, or prospects, you want to be confident that: Your survey asks the right questions and are easy to answer You are inviting the right people to participate Conducting the more…
6 Ways to Update Your LinkedIn Profile
When was the last time you viewed your LinkedIn profile as a prospective connection, employer or client? Does it show all your skills, achievements and keywords as they apply today? Does it compare well against other profiles in your field? If you look at My LinkedIn profile, it lists skills, experience and keywords relevant to more…
Your Marketing Strategy Starts, Ends, Lives and Dies With Your Customer
It’s that time of year where my business is treated to a little spring cleaning. With my analysis completed and my marketing strategy the next item on my to-do list, I picked up my trusty business bible “The E Myth Revisited”, by Michael Gerber. Chapter 17 covers Your Marketing Strategy and the first page includes more…
