Category Archives: Blog
Marketing Strategy: What is a Brand
What is a brand? A brand is more than just your company’s image. It is how customers relate to you and how they recognise you, it is the emotional and psychological connection you have with your customers. To succeed in branding you must understand the needs and wants of your customers and prospects. You do more…
7 ways to use Dropbox
Dropbox is a wonderful service which millions of people are already using to sync files between computers and share with colleagues, clients, suppliers and friends. What many people are not aware of are the many other ways that Dropbox can make our life less stressful and more productive. Whether you use Dropbox now and then more…
Coping with Information Overload Using Google Reader
Time is money and keeping up with news, feeds, articles, blogs and social media posts can be expensive. I use Google Reader every day – whether looking for ideas for my next blog post, tracking a current event or researching a topic – this application aggregates content from Twitter, Facebook, LinkedIn, Google Alerts, news feeds, more…
Organise Your Inbox with Outlook Rules
Rules in Outlook automate the processing of emails based on your criteria. If you regularly respond to emails from a given sender or with a certain subject line in a certain way, then you can set up a rule to automate that process. Rules fall into two general categories: notification and organization. Notification rules alert more…
Productivity Tip: Remembering Everything with Evernote
For those of you who find yourselves drowning in piles of sticky notes, Evernote is one of those tools you wonder how you ever got by without it. The organizational system and OCR make it worth a look for those that are looking for help in organizing ideas at work, school or just bits of more…
Converting PDF Documents to Word
I sat down with a blank post screen ready to review some of the tools available for converting your pdf documents to Word. This is a task I am often asked for help with and a much cheaper option than purchasing the full Adobe product needed to edit pdf documents. One thing to be aware more…
Effective Project Management
Whether your project is the development and implementation of a promotional strategy, re-design of your website or the opening of a new location; effective project management starts with careful planning. By following the format below you can plan your project in easy to follow steps which will help to ensure the overall success of your more…
Case Study: Cost Savings with Client’s Product Catalog
A client approached me a few months ago regarding my availability to take on his product catalog production, listing his complete range of automotive products for his distributors. I accepted the assignment and after many hours with my desktop publishing hat on, squinting while Photoshopping backgrounds out of hundreds of images from his image library, more…
Answer to November Riddle
The answer to the riddle in our November newsletter is: The secretary is her father! Subscribe here for your newsletter
Customer Satisfaction Survey of a Virtual Assistant
The administration of your online surveys, from drafting questions to selecting recipients through to analysing results is critical. Whether you are surveying your customers, your staff, or prospects, you want to be confident that: Your survey asks the right questions and are easy to answer You are inviting the right people to participate Conducting the more…
