Blogging and Search Engine Optimization (SEO): from the desk of a small business

January 4, 2010

A lot of time and effort go into our blogs! In order to capitalise on this, here are some tips on how to SEO your blog for maximum exposure.

COMPETE IN YOUR MARKET
Follow 20 blogs in your industry.  Track who is linked to and following these blogs.  Find out which blogs have the most followers and why.  Once identified, use the propular topics with your own content.

INTERACTIVE BLOGS

Add interactive features that keep people coming back to your site.

KEYWORD TRENDS

Search popular keywords (ie. http://www.wordtracker.com/) and popular tending topics to incorporate into your own site using search engines such as:

http://news.google.com/
http://www.google.com/trends
http://buzz.yahoo.com/
http://www.techmeme.com/

REFERENCE BLOGS

For readers new to your blog, referencing to older articles allows them to navigate to important information easily without you having to repeat it.

CATEGORIES

Create categories that are well aligned with industry related keywords.  This will help those pages rank well for the keywords within the content.

FOLLOWERS
Track who follows your blog and read their own posts.  This will provide ideas for your own content as well as an insight into your market – what are your followers interested in?

READABILITY

Ensure your blog is easy to read.  Break up the text with images, videos and bullet points.

ONLINE COMMUNITIES
Participate in online communities.  Submit articles, answer questions, post comments – create an online presence.

KEYWORDS IN CONTENT
Use your keywords in page titles (preferably near the start) and continue to use in your content a couple of times along with related phrases and popular keyword modifiers.  Your emphasis should always be to write good content that reads well (not what the SE robots will find).

LINKS

Search engines view links as a sign of trust.  List your blog in directories (email for a free list of top sites), many of which are free if you provide a reciprocal link.

For assistance in the promotion of, writing and SEO of your blog site, simply forward me your blog address and I will come back to you with recommendations.

For more information on how a VA can assist you with your blogging, visit my site today.

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