Case Study: Cost Savings with Client’s Product Catalog
November 17, 2011
by Justine Parsons
A client approached me a few months ago regarding my availability to take on his product catalog production, listing his complete range of automotive products for his distributors. I accepted the assignment and after many hours with my desktop publishing hat on, squinting while Photoshopping backgrounds out of hundreds of images from his image library, his new product catalogs have been delivered in time for Christmas trading.
The 337 page, glossy product catalogue (complete with contents, order form, terms and conditions, index and complete product listing) is a product catalog we are both proud of. A reference resource enabling his distributors to find and order automotive parts quickly and easily, great for sales reps and those customers who still prefer a hard copy catalog to its online counterpart.
“So what” I hear you thinking! The reason for my blog on this particular project is price – or cost savings – to be more specific.
I sent requests for catalog quotes to printers both in New Zealand and off-shore. New Zealand quotes came in at between $40-$60 per catalog. We did however award the job to a large printing company in China; 1,000 product catalogs landed for NZ$30.00 per unit. Files were shared electronically, a proof emailed back the following day which was signed off by my client. We were then couriered a hard copy for approval. Binding, paper stock and print quality are excellent.
By sourcing the printing of this product catalog off-shore, my client has saved between $10,000 – $30,000.
I have since used the same printing company for smaller jobs (a direct mailer and a quarterly report) and have found communication, quality and service to be excellent.
So, if you’re thinking about your next printing project or you’ve put off producing a product catalog promoting your services due to the cost of printing, give me a call. I will work with you to ensure you get the best value possible for your budget.
Tip: Always ask for 3 quotes for any purchase or service, and don’t always chose the cheapest quote!