Category Archives: Blog
Newsletter versus Blog: Which Option is Best For My Business?
I was recently asked the question by a client, “Should I start a blog or a newsletter, I know of some businesses who just do one or the other – do I need to do both?”My immediate reaction was yes! If at all possible, publishing both a blog and a newsletter will give you maximum exposure. But this is a client so I thought I’d best do some research to back up my own opinion!In creating a strategy which utilises both email and blogging to engage with your current customers and expand your reach, you can set realistic goals for your available resources while building your subscribers and raising your profile… more»
Anatomy of a Blog Post: Writing Blogs Using Templates
Using a template to write your blog post will increase ROI, reduce writing time and ensure consistency of formatting and content… more»
Marketing Strategy: What is a Brand
What is a brand?A brand is more than just your company’s image… more»
7 ways to use Dropbox
Dropbox is a wonderful service which millions of people are already using to sync files between computers and share with colleagues, clients, suppliers and friends. What many people are not aware of are the many other ways that Dropbox can make our life less stressful and more productive. Whether you use Dropbox now and then or many times each day – there is something for everyone… more»
Coping with Information Overload Using Google Reader
Time is money and keeping up with news, feeds, articles, blogs and social media posts can be expensive… more»
Organise Your Inbox with Outlook Rules
Rules in Outlook automate the processing of emails based on your criteria… more»
Productivity Tip: Remembering Everything with Evernote
For those of you who find yourselves drowning in piles of sticky notes, Evernote is one of those tools you wonder how you ever got by without it… more»
Converting PDF Documents to Word
I sat down with a blank post screen ready to review some of the tools available for converting your pdf documents to Word. This is a task I am often asked for help with and a much cheaper option than purchasing the full Adobe product needed to edit pdf documents… more»
Effective Project Management
Whether your project is the development and implementation of a promotional strategy, re-design of your website or the opening of a new location; effective project management starts with careful planning. By following the format below you can plan your project in easy to follow steps which will help to ensure the overall success of your project… more»
Case Study: Cost Savings with Client’s Product Catalog
A client approached me a few months ago regarding my availability to take on his product catalog production, listing his complete range of automotive products for his distributors. I accepted the assignment and after many hours with my desktop publishing hat on, squinting while Photoshopping backgrounds out of hundreds of images from his image library, his new product catalogs have been delivered in time for Christmas trading… more»
