Courage Is Being Scared To Death, But Saddling Up Anyway

November 5, 2014

Being a business owner is scary – every day.  The buck ends with you and decisions you make are often critical, but that’s the best thing about being a business owner.  The thrill of taking a chance and seeing it pay off … or not, in which case you learn and make a different decision next time.

Courage Is Being Scared To Death, But Saddling Up AnywayI’ve talked to people whose startup is their passion, but they lack the conviction to leave their day job and turn this startup into reality.

I’ve had clients scared stiff about plans for expansion.  But they’ve planned, strategised … and saddled up.

I’ve made both personal decisions and business ones that honestly have kept me awake at night. I’ve been scared shitless! But there is no worse feeling than ‘should have’.  If I fail I don’t want it to be because I didn’t try.  So courage? Courage is the conviction in knowing you have minimised all possible risks.  It’s knowing you are prepared for worse case scenario and planning for that.  It’s the courage to try … and the courage to look at where you’ve failed and identifying why.  Then having the courage to try again.


Courage is being scared to death, but saddling up anyway.

~ John Wayne


My ‘saddling up’ milestones:

  • Deciding to get pregnant when we were worried about going to one wage, after having put it off for years (and what a loss if we’d not had the courage to believe it would work out.)
  • Deciding 16 years ago to start a business when I was made redundant, as opposed to seeking the security of employment.  I’d worked for employers since I was 15 so this was a biggie for me.  (my life would not be nearly as fulfilling now if I hadn’t made that decision)
  • Deciding to become a virtual assistant, before there was such a thing here in NZ (I know, what WAS I thinking!! But not being a VA could have been the difference between success and failure)
  • Deciding to build my own website initially (I didn’t have the courage to make the investment to have it done professionally and 16 years ago – that would have fast forwarded my business over some hard years.  Lesson learnt)
  • Deciding to use contractors to grow my business (a no brainer in hindsight but a big saddle up moment at the time)
  • Deciding to move from an hourly rate to packages (what if people hate the packages, what if they.just.don’

Do you remember being employed and ranting about decisions not made, changes needed that never happened?  That frustration was real, the courage (for whatever reason) was not there.  Don’t be that person.

When faced with a ‘saddle up’ moment ask yourself:

  • Have a planned for every outcome?
  • Have I given my saddle up moment every chance of success?
  • What are the consequences if I don’t take the leap of courage?
  • Then make an informed decision, take a deep breath and leap – saddle up, WITH COURAGE.

What are some of your saddling up milestones?

If you made it all the way to the bottom, thank you for reading!  Please comment if you have something to share and if you’d like to receive my weekly blog straight to your inbox, please subscribe here.  I’d absolutely love that!



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