Benefits Of A Great Customer Satisfaction Survey
April 30, 2017
Conducting a customer satisfaction survey is your opportunity to get inside your customer’s head and find out what they really think of your business, product or service. It’s your chance to fix problems, identify untapped needs, and make improvements to your business that meet those needs.
It’s also an ideal starting point for planning your next business steps; by listening to your customers, you can create or fine tune a product or service that they are looking for to solve their problems. We go into more detail on the planning process here: how to transform your business from successful to amazing!
Why Collect Customer Feedback?
Customer satisfaction surveys give you the insights you need to make better decisions. Click To Tweet In fact, we’ve found that businesses who measure customer satisfaction are 33% more likely to describe themselves as successful than those who don’t. [source: Survey Monkey].
When Should You Use a Customer Satisfaction Survey
- To determine performance
- Collect product feedback
- Develop new products or services
- Measure customer loyalty
- Improve your client experience
- Market research
- Establish performance goals
- Engage staff
- Management reporting
It’s vital that your customer satisfaction survey is administered correctly. Working with a Virtual Assistant to design, implement and analyse your customer satisfaction survey can help you do just that, ensuring you’re asking the right questions, in the right place, at the right time (of the right people!).
Whether you’re surveying your customers, your staff, or potential prospects, you need to be confident that:
- Your survey asks the right questions and are easy to answer
- You’re inviting the right people to participate
- Conducting the survey is efficient and trouble-free
- Reports will be specific and easy to understand
- You act on the results!
From designing survey questions and layout, to selecting recipients, right through to analysing the results, a Virtual Assistant will ensure all aspects of your customer satisfaction survey are carried out on time and delivered in a format that will enable your management team to make informed decisions.
Data is gold and you’ll find your recipients appreciate and respond to the fact that you’re both listening, and acting on their feedback.