Are We A Nation Of Do It Yourself Business Owners?
September 17, 2014
Kiwis, we rock at the number 8 mentality both in our personal life and in business, but can this hold us back? It’s only recently that I’ve sought outside help in growing my business and in doing so, have made so many wins. Until you do seek skills you don’t realise how much you’re holding yourself back by trying to do it all.
When I talk to new clients and prospects the initial conversation often uncovers exactly the same problem. While we pop on our various hats when working in various areas of our business we are missing the main points.
- By being DIY gurus we are shortchanging our business of skills
- By being DIY gurus we are overworking ourselves, losing out on that work-life balance
- By being DIY gurus we are shortchanging our clients of our time and our skills
What to do?
Accept that you don’t need to do everything. Look at what you’re currently spending time on and ask yourself if anyone else could do the same job quicker, cheaper or better. Then ask yourself why you’re doing it. Is it something you love and adds value to your business? If so, keep going!
Next, ask yourself what you could be doing for your business that you’re not getting time to do. These are the skills only you can bring to your business and this is the time you need to free up in order to spend more time doing these tasks.
But, the cost!
Cost is a big factor in why we insist on DIYing. For many business owners in startup mode, there isn’t the budget to seek outside help. Well, it’s all in how you look at it. Are you better off spending time in lower skilled tasks when you could be outsourcing these and spending your time earning your premium?
Are you better off spending time learning how to draft a business plan when there are experts who can do the plan better, quicker?
Are you better off doing your bookkeeping when your accountant or bookkeeper can do it in half the time, and pick up things you may miss?
Paying for these services is not the cost. The cost is the increased profit less the expense.
Making the change
Help is everywhere now. We are living in a global community thanks to the web, social media and online resources. Join groups, both online and offline, and find out what skills are available and where these skills would add value. There are labour pools such as Elance, Fiver and ODesk. There are fantastic professionals who deliver everything from SEO to coaching to systems setup to HR. Ask for referrals and introductions, read testimonials and follow their social media profiles. Be sure that the service professional or products you source are a fit for your company, and your personality.
Take baby steps with a goal of building a team of resources, imagine what you could do with such a team!!!
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