Go Hard or Go Home: a day in the life of a small business owner

August 3, 2012

by Justine Parsons


Life as a small business owner!  We all work killer hours, work to balance quality of life with the pressure of business and are sometimes isolated in our roles.

Go Hard or Go Home: a day in the life of a small business owner

This post is not about the life of an unappreciated  small business owner – no pain, no gain!  This post is about reassuring you that you are not alone, that there is help and support available and that you should never, ever lose sight of your goals or confidence in your ability to achieve those goals (see post on SMART goals for more information on setting measurable goals).

5 facts every small business owner should know:

  1. Create a support network: online or offline, both within your industry and outside of it, these connections offer more than any other tip I could offer.  Whether you share industry news, discuss the day’s challenges or bounce ideas from one another it always helps to talk it out.  Remember to listen as much as you talk – this must be a reciprical relationship.
  2. Take advantage of the resources available to you.  We all need to improve our skills. For example last year I took advantage of a government funded course “Certificate in Applied Small Business Growth and Development” which was invaluable and part of the reason for a huge growth period over the past six months.  I have also just signed up for the NZ Business Mentor program and looking forward to learning from this experience.
  3. If something isn’t working, change it.  Whether it be a website which has yet to generate a lead or a staff member constantly causing frustration.  Use tools such as SWOT charts or one of the many analysis tools available to identify problems and find the cause.  One step at a time you can eliminate any negative factors and factors hindering your growth.
  4. I have yet to meet Superman!  Nobody is good at everything so identify your strengths and seek support in areas you are not strong in, do not enjoy or areas that chew up a lot of time.
  5. Dot your ‘i’s and cross your ‘t’s.  Pay attention to detail, and put systems in place to ensure all details are part of your processes.  Our children come home with regular report cards … doesn’t your business deserve the same … measure all critical areas to ensure your ‘i’s are dotted.

Should you need a friendly voice to bounce an idea off please do call me or comment below (they will be answered).  There have been, and continue to be, many who help me every day and I couldn’t grow my business alone.  You shouldn’t have to either!

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