How to Share Your Blog Posts, Quickly
August 8, 2014
This week let’s look at how to share your blog posts, faster. Because when you click on that publish button … you’re not finished yet! Writing posts are only half the task as you well know and to not share would be like slaving to get dinner ready, only to not tell anyone when it’s ready. A select few family members might front up for dinner but the other’s won’t know it’s there!
In writing your post, the creative part is largely finished. This process below is one my team uses when we post client blogs, it’s evolved over the years (and will continue to evolve thanks to an ever changing landscape) to share posts in the best possible way in the least possible time.
How to share your blog posts:
- Open your blog post.
- Copy the description or summary (make sure the title of the blog post is written in CAPITAL LETTERS -will save you time), URL, and tags.
- Paste into a text document. If you already have an idea of some captivating intros for the blog post, write them down.
- Download the image to your desktop. You may not need this, but sometimes the image won’t load properly on Pinterest, or LinkedIn, so it’s good to have it there ready to go.
- Open all the networks you are going to post that blog onto, open each of them into a NEW Tab: LinkedIn (Groups/Company/Personal), Pinterest, Facebook, Twitter, Google Plus, StumbleUpon, Tumblr etc
- Start with LinkedIn Groups and post your intro before you copy and paste the article in. (Start here and jump back later, so you don’t blast the newsfeed.)
- Now the fun part! Pinterest and StumbleUpon start with a link, so post the link in each of those (should be already in your clipboard), copy the paragraph from the the blog post, and put that into Pinterest and StumbleUpon, share on Pinterest. Close the Pinterest Tab!
- Copy the tags you have, paste them to StumbleUpon, add the ‘category’ Share the post, close the Tab
- Closing the Tabs, means you know you’ve posted and finished with that network.
- Go to Tumblr, drag the image into the post, paste the tags (which still will be copied in your clipboard), then copy and paste the intro paragraph, copy the URL and highlight the title, paste the URL. Share it. Close the Tab
- See the rhythm? Try to do, like with like.
- Go back to LinkedIn Company page and either type in a new comment (if it’s new, copy it back to your sheet that has all your info in it, so you can use a variation in Hootsuite), or copy in your intro, then copy in the URL. Share it
- Go to Hootsuite, copy the URL into the URL box, add your comment and shrink the link. Before scheduling, copy all the contents. Share.
- New comment box in Hootsuite, paste in the same info now share from the company page the next day.
- Again, doing like with like.
- Repeat it all until all the networks have been posted to.
You can substitute whichever networks you need. If you are using content in Hootsuite and Facebook, can you schedule them at the same time – using different intros. It’s all about trying to find the most efficient way to do things.
Remember to repurpose your posts so they are relevant to the network you are posting to.
Always review how you’re doing things, because there may be a better way to do it and if you have a better way to do things, please share, I like to learn too!
If you made it all the way to the bottom, thank you for reading! Please comment if you have something to share and if you’d like to receive my weekly blog straight to your inbox, please subscribe here. I’d absolutely love that!