How To Tweet – Getting Back To Basics

June 19, 2013

How to tweet

by Justine Parsons

Twitter is fun, quick, instant and a fantastic way to get your message out there or keep up with news, trends, connections and more.  To follow are some tips on how to tweet smarter:

The ideal length of a tweet

In order to ensure your seo-ready keywords are not deleted when a user shares your tweet via “rt@username,” you need to make sure tweets have a solid 10-20 characters of legroom. If the danger of losing your keywords isn’t convincing enough, data shows that 120-130 character tweets also have the highest click through rates.

This means that if someone RT (or forwards) your tweet, they have enough room to comment in the tweet without having to delete some of your characters.

Frequency of tweets

15-25 tweets per day is the ideal amount for increasing following. While this sounds overwhelming, understand that it’s merely the average; you can fluctuate above and below.  It’s also important to remember that posting too much too often can decrease your opportunities to grow reach.  You want to space your tweets (see scheduling tweets) throughout the day so as not to blast news feeds.

Actionable tweets

It’s important to have a call to action on some of your tweets.  Case studies show that asking for an RT or reply significantly increase engagement.  # 6 in the article “6 tips to grow your Twitter followers” covers this in more detail.

Embedding Tweets

Embedded tweets allow you to take a tweetor a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:

  • Reply to the tweet and join the conversation.
  • Share the conversation with their Twitter community using retweet.
  • Mark the tweet as a favorite.
  • View the Twitter profile of the tweet author.
  • Follow the tweet author.
  • View tweet replies by clicking the tweet date.

Social Media Examiner published “26 Twitter tips for enhancing your tweets” which has some great tips on other ways to enhance your tweets.

How to Create an Embedded Tweet

You create an embedded tweet by inserting special HTML code into your website, blog post, email signature or anyplace that accepts HTML code.

Note: Before you get the HTML code, make sure you know where you are going to insert your embedded tweet and know how to insert HTML in that tool.

To get the HTML code to create an embedded tweet:

  1. Locate a tweet on Twitter.com that you want to embed. You can embed any tweet that you can see in a timeline.
  2. Hover your mouse over the tweet and click the Expand option.
  3. The expand option starts the embedded tweet process.
  4. Click Details.
  5. The expanded view provides more details about the tweet.

Twitter displays the tweet on its own page.
  6. Click Embed this Tweet.The Embed this Tweet option is only available after you expand the tweet view.

Twitter displays the Embed this Tweet window.
  7. Choose the alignment option for your tweet (left, right or center).
  8. The default alignment is None. Choose either Right, Left or Center to get a graphical display for your tweet.

Twitter adjusts the HTML code for the alignment option you choose. Note: If you choose None, your embedded tweet doesn’t look like the example pictures in this article. Instead, your embedded tweet uses the block quote style from your blog, website or other posting location.
  9. Click inside the HTML code box to highlight the code.
  10. After choosing the alignment, click inside the code box to highlight the code.
  11. Copy the HTML code and paste it into your website, blog or other destination.
  12. Copy the code into your computer’s clipboard.

Scheduling Tweets

Using a tool like HootSuite or Buffer, you can schedule out a day, week or months’ worth of tweets. I recommend using a scheduling tool to supplement your regular tweets rather than replacing them.

If you’re going to schedule your tweets, try to be aware of when people respond to anything you share. When people respond to your tweets and you’re not there to respond to them, they’re less likely to engage you in the future.  Smart phones with push notifications are a great way of responding to tweets straight away, though not such a good idea if you are disciplined to work uninterrupted!

 

Your Turn: Feel free to add and share your tips on tweeting – what makes a good tweet?

 

 

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