LinkedIn Groups: Fed Up With the Spam?

June 13, 2012

by Justine Parsons

 

There has been a common thread throughout LinkedIn over the past year with more LinkedIners becoming fed up with the amount of spam in discussion threads.

LinkedIn Groups - fed up with the spam?

Rather than giving up on this mighty little network that could, here are 3 ways to move past the spam in order to get the value that LinkedIn offers through Groups.

  1. Find and participate in well moderated groups that actively block spammers.
  2. Start your own group.
  3. Start a new discussion; there are others who, like you, are looking for quality discussions they can participate in.

Participating in LinkedIn Groups have the following benefits:

  • LinkedIn Groups are a fantastic way to get advice from professionals on challenges you may be facing.
  • Linkedin Groups are a good sounding board for ideas you want an opinion on.
  • LinkedIn Groups provide a great way of making quality connections where two way benefits can occur.

How to find the right LinkedIn group for you

There are 1.3 million groups on LinkedIn at the time of this post.  Finding the right LinkedIn group for you is a matter of utilising the search features to see:

  • Which groups your 1st connections are active in.
  • Which groups your demographic(s) are members of.
  • Which groups in your location have good membership.
  • Use the Group Statistics screen to research the demographic within the group, growth and activity.
  • With open groups you can view recent discussions in order to see the quality of content before you join.

I use LinkedIn groups to keep up with current events, technology updates, assist and offer advice where appropriate, discuss recent blog articles (both my own and shared content), ask for help … so much more.  Watch, learn, participate and enjoy – LinkedIn groups are not a marketing exercise but a valuable business resource if used correctly.

Related post: 6 Ways to update your LinkedIn profile

What do you like (or not like) about Groups?  How do you use them to your advantage?  Please comment in the form below, as always – I’d love to hear from you.

Image Credit: Sage Rock Digital Marketing

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