My Marketing Strategy for LinkedIn (the no frills … get real version!)

September 19, 2013

A marketing strategy for LinkedInLinkedIn can be the biggest network for eating up large chunks of time!  There’s so much to do in such little time but time spent wisely marketing on LinkedIn is time well spent.  One thing, let’s not market on LinkedIn, let’s engage with the right people, build connections and give more than we get.  Marketing is a cold, calculated word … engaging is not.

In order to cover all aspects in an often very limited period of time, I have listed tasks in order of importance.  Work through as many of the tasks as you can within your weekly budget (yes budget, your time is worth dollars!). Try to rotate tasks you don’t get time for so within a month, all areas you need to focus on have had some time spent on them.

1.  Log into your LinkedIn account and check notifications for recent comments in discussions you have started or contributed to. Using an article from Feedly or your preferred news aggregator, start at least two new discussions per week in LinkedIn groups.

2.  To accept any pending invites:

Reply with a personal response i.e.

Thanks [insert name] for your invite which I am delighted to accept.  I look forward to getting to know you through LinkedIn and if I can be of assistance in any way, please do message me – I’d love to hear from you. [insert client name]

3.  Accept invite.

See #3 under recommended reading for more insights into LinkedIn invites. 

Don’t accept any invites which are obviously spammers (look at their activity if in doubt); who do not have profile images and who are obviously well outside the your industry.  In any of these cases, ignore the invite.

4.  Run through your groups and comment on any relevant discussions.  See #6 in required reading for ways to search groups for relevant discussions; you will have identified searchable keywords and phrases in your marketing strategy – I have a profile form if you’re stuck which I use to capture key client information, send me an email if you’d like a copy.

5.  Spend limited time each month identifying new connections within your demographic.

  • Use advanced search to find 2-5 people per month
  • See which groups they belong to (add to your groups if of value and popular amongst your demographic)
  • Contribute to these group discussions, in particular any discussions the people you identified have commented in.
  • Start to build a relationship with these key people, at the end of the month invite them to connect with a personalised invite.

Recommended Reading

  1. The beginners guide to social media for business
  2. How to participate in LinkedIn discussions
  3. How to create a great impression with LinkedIn invites
  4. LinkedIn Groups – fed up with the spam?
  5. 2 ways to tell if you’re a LinkedIn spammer
  6. A quick way to search for group discussions
  7. Steps to building a business using LinkedIn

That’s it my friend!  There is so much more you can do on LinkedIn but the strategy above will help you to do the most important thing of all – make valuable connections on a limited budget.

Be sincere.  Be helpful.  Be someone I want to do business with, and if I can … I will do business with you.

Your Turn:  On a limited time budget, what’s the most effective way you use LinkedIn?



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