Social Media Marketing When You’re Just Too Busy
February 27, 2013
Let’s face it, social media marketing is a long term commitment of consistent, ongoing engagement. There are companies with full time social media staff, teams even. But here in the real world, the mantle of social media marketing falls squarely on your shoulders.
Honestly, outsource. There is a lot of your social media role that doesn’t have to be done. Examples of this are:
- Profile optimisation and design
- Content marketing
- Building your networks
- Competitor analysis
Outsourcing some (or all) of the tasks above then frees you to spend your time engaging. Please don’t outsource your engagement, when a connection enters into a discussion with you, it’s you they want to talk to. You are the expert in your field, the virtual assistant or social media company you outsource to are experts in social media.
Think of a surgeon. He doesn’t sterilise his instruments, that’s someone else’s job and they probably do a better job. His time is best spent in surgery – and only he can do that.
If outsourcing isn’t for you, focus your energies in one area and be outstanding in that area. Each of the big social media platforms have something different to offer, chose the one that fits best with your goals and try the following:
- Make sure your profile is perfect.
- Build a niche network, research and invite your ‘ideal connection’ to connect.
- Start monitoring, listen and then participating in discussions.
- Share content of interest to your connections that is in your area of expertise (thus raising your profile as an expert in this field).
This is a rather naked social media marketing strategy. There are no clothes on this model, no accessories; but by being realistic about what you have time to achieve and working with a strategy to reflect this, you are working smarter to achieve maximum results.