The E Myth Revisited

January 18, 2011

I read a great book years ago when first starting out in business, lent it out and forgot all about it.  While browsing in Borders over Christmas I came across it again and snapped it up.
Written by Micheal E. Greber, this book is a must read for every small business owner and all managers.
Gerber walks you through the steps in the life of a business – from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed – and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.  Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
An excerpt from his book:

….For example, ask any group of small business owners how many selling opportunities they had the day before and I promise you 99% of them won’t know the answer…..

Begin by quantifying everything related to how you do business.  I mean everything.
  • How many customers do you see in person each day?
  • How many in the morning?
  • In the afternoon?
  • How many people call your business each day?
  • How many call to ask for a price?
  • How many want to purchase something?
  • At what time of the day are they sold?
  • How many are sold each week?
  • Which days are busiest?  How busy?
  • And so forth.

Eventually, you and your people will think of your entire business in terms of the numbers.

You’ll quantify everything.

You’ll be able to read your business’s health chart by the flow of the numbers.

You’ll know which numbers are critical and which are not.

You’ll become as familiar with your business’s numbers as you doctor is with your blood pressure and pulse rates.

Because without the numbers you can’t possibly know where you are, let alone where you’re going.  With the numbers, your business will take on a totally new meaning.

It will come alive with possibilities.

Visit them at or try, or your local book store for a copy.  


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