Who Needs Customers (and how to drive them away)
April 22, 2011
I have concentrated in recent posts on improving your customer service. On a lighter note (though tongue in check as these practices are going on out there) are 20 ways to make your customers feel less valued, unsatisfied and ultimately, no longer customers.
- Ignore emails.
- Argue with your customer.
- Misrepresent your product or service.
- Fail to return calls.
- Talk down to your customer.
- Be late in (or fail with) submitting a quote.
- Alter order without informing customer.
- Refuse to go ‘out of your way’ to meet requirements.
- Ignore ‘unsubscribe’ instructions.
- Fail to list full contact details on website.
- Forget the old (but true) adage “the customer is always right”.
- Adequately train your staff to fulfill their job requirements.
- Itemise products or services charged on invoices.
- Apologise sincerely when a mistake has been made.
- Look and act like you don’t enjoy your job.
- Use forms or automated phone systems, your clients want to talk to you or your staff – not waste valuable time trying to get through to you.
- Make your customers wait for assistance.
- Be dishonest – ever.
No! I am sadly missing the last two DON’Ts on my list – please comment so I can complete my post, with help I am sure there are more than 20 out there.